Pay It Forward

At Baked By Us, we believe a cupcake can carry a lot of kindness.

Inspired by the generosity of strangers and the spirit of random acts of kindness, we created our own Pay It Forward initiative, a small but meaningful way to spread joy across the Geelong community, one cupcake at a time.

How it works

Every Friday, our team delivers a box of cupcakes to someone in Geelong who could use a little brightness in their week. These boxes are funded by people just like you, who purchase a Pay It Forward through our online shop with the intention of gifting it to a stranger.

How recipients are chosen

Each week we post a call-out on Instagram, where community members can nominate someone deserving of a little kindness by leaving a heart on the post. If selected, a member of our team will reach out privately to arrange delivery details.

Your kindness is about to make someone's Friday a little brighter.

A few things to note:

Purchasing a Pay It Forward means your kindness will land somewhere across Geelong, with someone you may never meet. Because deliveries are anonymous, we're unable to take requests for specific recipients with this purchase. If you'd like to send cupcakes directly to someone special, you're welcome to place a standard order through our website.