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These cupcakes are part of Baked by Us pay it forward initiative. Continue reading to find out more!

What is Pay It Forward?
Inspired by random acts of kindness of strangers generosity the Baked by Us started its own version of the Pay It Forward movement.

Every Thursday BBU is delivering cupcakes anonymously around Geelong to people who need a sprinkle of kindness sent their way - These cupcake pack have been purchased by people like you online with the intention of being sent to another anonymous to another anonymous person!

And how do we select the lucky anonymous receipt? Each week Baked by Us posts on a call out on social media asking those who wish to nominate a heart on the post - and if randomly selected a member of the Baked by Us team will be in contact to get an address and time we can deliver! All of this while still remaining anonymous.

This means your purchase of Pay It Forwards will be delivered somewhere across Geelong without you ever having met that person - which is why we unfortunately by purchasing this box that does not mean you can nominate who that box is sent to. If you would like to purchase a box to deliver your self to the person you can do so via our shop tab and collect in-store on your selected day.